Laver Cup & ATP announce five-year extension to partnership | ATP Tour

Laver Cup

Laver Cup & ATP announce five-year extension to partnership

Extension comes as Laver Cup enters seventh edition

September 20, 2024

The Laver Cup and the ATP have today announced a five-year extension to their existing certification agreement, which began with Laver Cup 2019, and both renews and enhances their partnership.

This extension comes as the Laver Cup enters its seventh edition today at Uber Arena in Berlin, marking a significant milestone for the event as it continues to bring together tennis superstars from the past, present and future in a thrilling team competition and a unique celebration of the sport.

The Laver Cup, where top players from Europe take on their counterparts from the rest of the world, will continue to benefit from the ATP’s global reach, marketing services — including press and social media — and operational support, including officials and physios.

“We are delighted to continue our partnership with the ATP,” said Tony Godsick, Laver Cup Chairman and CEO of TEAM8.

“Their recognition validates the Laver Cup vision, which is to bring together the world’s top players – rivals year-round – as teammates, to celebrate and honour the legendary Rod Laver and his compatriots, while growing interest in this wonderful sport at new destinations around the world.”

“The Laver Cup has quickly established itself as a unique highlight of our season,” added ATP Chairman, Andrea Gaudenzi. “The passionate reception it receives from both the players and fans at every city it visits speaks volumes and we truly value the great potential Laver Cup has to attract new fans around the globe. We are delighted to be supporting its continued growth.”

Roger Federer, a driving force behind the creation of the Laver Cup, shared his enthusiasm about the future of the event.

“I’m incredibly proud of what we’ve built with the Laver Cup,” said Federer. “Becoming recognised as part of the ATP Tour five years ago was an important milestone. It’s been fantastic to see the way players, partners and fans around the globe have embraced Laver Cup. I’m excited for its future.”

This year marks the final appearance of legendary Laver Cup captains and former rivals Bjorn Borg and John McEnroe, who have served as Team Europe and Team World captains, respectively, since the tournament’s inaugural year in 2017.

“The Laver Cup has been a huge success, and I’ve been honoured to be part of it from the beginning,” said Borg as he reflected on his involvement with the event.

“The values this event stands for—commitment to excellence, a focus on the team, respect for the opponent, and a love for the game—are things we see time and again throughout the competition. It’s been a privilege to lead such a talented group of players in this iconic competition.”

“What the Laver Cup has achieved in just a few years is incredible,” McEnroe added. “This event captures the essence of what tennis is all about: competition, passion, innovation and sportsmanship. I’ve enjoyed every moment as captain of Team World, and I can’t wait to see how the Laver Cup continues to inspire players and fans alike in the future.”

Since its inception in 2017, the Laver Cup has rapidly established itself as one of the most anticipated events on the tennis calendar. The five-year extension of this agreement between the Laver Cup and the ATP underscores the event’s success and its ability to contribute to tennis’ growth globally.