Dana White rejects Turki piracy pricing, vows to ‘start prosecuting people for stealing’ UFC PPV streams

Saudi bigshot Turki Alalshikh, responsible for mending fences in the broken world of boxing, has a new plan to help combat sports promotions combat piracy, one of the big reasons organizations (like this one) continue to hemorrhage cash.

Drop pay-per-view (PPV) prices to a more budget-friendly $20.

“Trust me, we know exactly how to combat piracy,” UFC CEO Dana White told reporters at the “Contender Series” media scrum on Tuesday night. “I won’t tell you extensively what we do every event, but we go after piracy hard and you saw a few years ago we started prosecuting people.”

“That’s how you combat piracy. Start f*cking prosecuting people for stealing. There ya’ go.”

Streamers beware, UFC loves to make an example of its piracy busts.

UFC PPV events cost $79.99 and require a paid subscription to ESPN+, which may have pushed more fight fans to seek out unauthorized feeds. Competing organizations like Triller have also faced their share of pirated broadcasts over the last few years.

But eighty bucks for a PPV seems like a bargain compared to these ticket prices.