Golf Pride releases official 007-inspired grip range – Golf News

Leading grip brand Golf Pride has partnered with EON Productions, the company behind the James Bond franchise, to create a limited edition 007-themed golf grip kit.

Paying homage to the 60th anniversary of the release of the 1964 film Goldfinger, this kit includes 14 custom grips and a specially crafted gold bar collector display.

Golf Pride applied its vast experience with design and material innovation to build the base performance for this product, before tackling the fun challenge of bringing to life a grip that embodies the cultural phenomenon that is James Bond.

The tuxedo inspired grip represents the best of Bond, a tribute to the character’s impeccable style and refinement as he has evolved over the last six decades, while a 007 embossed surface pattern with lapels from the Goldfinger era merges seamlessly with a diamond quilted design, evoking the white dress shirt of a modern secret agent. A black grosgrain bow tie and gold accents complete the look, mirroring the suave style of GoldenEye.

“While we’re a performance equipment brand at heart, and this grip certainly carries the innovative and high-quality hallmarks of Golf Pride, we really wanted to have fun with this one,” said James Ledford, President of Golf Pride.

With the James Bond kit, Golf Pride continues to find new ways to marry golf and culture in the form of unique product experiences. Early this summer, Golf Pride launched a collaboration with Stephen Curry.

“Whether it’s partnering with a legendary film franchise like James Bond, or a global sports icon like Stephen Curry, we want to offer golfers unique ways to connect to the game through their passions,” added Ledford.

The kit retails for £189 and will be available for pre-sale on 007Store.com from October 1. It is also being displayed at the 007 Store in Burlington Arcade, London until December 31.

For more information on Golf Pride’s James Bond grip kit, or to sign-up for pre-sale, please visit the 007 Store.

To learn more about Golf Pride’s full range of products, go to golfpride.com.