Jaylen Brown is launching his own performance brand

For months now we have seen NBA Finals MVP Jaylen Brown wearing a mystery sneaker during offseason training, at Rucker Park in NYC, and now at Boston Celtics media day. Finally, we have an answer as to what they are. Brown is going out on his own, launching his debut performance brand, 741. According to Brown’s team, he has turned down over $50 million in endorsement deals from other major sneaker companies to pursue full ownership and creative control of his own brand.
Source: complex.com