ATP launches Next Gen Expense Support Programme to elevate rising stars | ATP Tour

Next Gen

ATP launches Next Gen Expense Support Programme to elevate rising stars

Programme will provide valuable financial assistance to eligible 20-and-under players

September 06, 2024

The ATP is proud to announce the launch of the Next Gen Expense Support Programme, aimed at financially supporting the future stars of tennis as they compete on the ATP Challenger Tour. The initiative is set to play an important role in the development of young talent on the pathway to the ATP Tour.

The Programme will provide valuable financial assistance to eligible players aged 20 and under. Players ranked between 101 and 500 in the PIF ATP Rankings, or those who are part of the Next Gen Accelerator, will receive $1,000 for each ATP Challenger Tour main-draw singles or qualifying event they participate in, with a maximum of $12,000 available per player over 12 events. Payments will be disbursed quarterly, ensuring consistent support throughout the season.

“We’re proud of our efforts to support younger players through the Next Gen Expense Support program,” said Ross Hutchins, Chief Tour Officer of the ATP Tour. “This initiative underscores our commitment to nurturing the next generation and ensuring the future of tennis remains bright.”

This programme is the latest element in ATP’s broader strategy to elevate the Next Gen brand, which has been spearheaded by the partnership with PIF. As the title sponsor of the Next Gen ATP Finals, PIF is playing a pivotal role in advancing the careers of these young athletes. Their contributions extend beyond financial support, encompassing marketing initiatives and tech investments aimed at amplifying the reach and impact of Next Gen players on the global stage.

The Next Gen Expense Support Programme has been in effect since 1 July 2024 and will run until the end of the 2024 ATP season. Plans for 2025 and beyond will be announced in due course.